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LESSON 2 · Invisible Tricks Stores Use on You

Anchoring Your Own Life

Anchoring isn't only a trap — it's a tool. Set high anchors when you're selling. On your resume, lead with your biggest achievement. In freelance proposals, list your premium package first. When splitting a dinner bill, suggest an amount slightly above fair and let people negotiate down. The first number spoken has gravity, and you can be the one to speak it. Just remember: it works on you too.