LESSON 3 · Your Brain on Money
Social Media Trap
Instagram and TikTok pour fuel on lifestyle creep. You see curated versions of other people's spending — vacations, outfits, apartments — and your brain registers a gap between your life and "normal." But what looks like a peer's lifestyle is often financed by debt, gifted by brands, or simply a highlight reel.

A study by Charles Schwab found that 35% of Americans admit social media influences them to spend more. Among millennials, that number jumps to nearly half. The fix isn't deleting Instagram — it's following accounts that reflect your values, not your aspirations.