LinkedIn as Search Engine

Your headline is the most valuable line on your profile. It shows up in every search result and message preview, yet most people waste it on their current job title.

Write a headline that states your value, not your employer. Skip "Marketing Manager at Acme Corp." Try "B2B Growth Marketer | $0 to $5M ARR at 3 Startups." Recruiters search by outcome and by industry keywords, so name your tools exactly. Every field is a searchable data point that decides whether you surface in the right query.