Decode Companies in Three Passes

Decode the company in three passes: spot risk, speak their language, and turn the interview into a working conversation. Start with risk: high turnover, negative management reviews, or repeated over-promising on Glassdoor are all red flags.

Your research has one purpose: speak the company's language. Reference their Q3 expansion or shift to enterprise clients and you signal insider thinking — the kind that tells the interviewer you have already started working there in your head.