LESSON 4 · The Promotion Blueprint
The Three-Layer Evidence
Build your case in three layers: headline proof, ripple effect, and judgment call. Headline proof is the metric you hit; ripple effect is what your work unlocked for others; judgment call is the decision only you could own. Layer one proves performance; layer three proves readiness.

Lead with the numbers, then add one line of ripple and one line of judgment. Numbers prove what happened; stories prove how you think. Managers compare candidates side by side, so give yours the evidence to win without you in the room.