Build Your BATNA

BATNA, the Best Alternative To a Negotiated Agreement, is your walk-away option. The stronger your alternative, the bolder you can negotiate without sounding aggressive.

Your BATNA could be another job offer, freelance income, or a skill set in high demand. You do not need to bluff: simply knowing you have options changes your body language, tone, and willingness to push.

The best time to prepare a walk-away option is when you don't need one. Once you need it, you no longer have time to build it, and the market can tell.