The Two-Week Freshness Window

Every visible win opens a two-week window where your value is at peak clarity in leadership's mind. After that, memory decays fast. Most people wait — for "the right moment," for performance season, for a quieter week — and miss the window completely.

Move inside that two-week window. Book the ask while the project name still shows up in Slack, while the metric is still in the weekly report, and while people still remember which tough calls you owned. Week three, the story belongs to whoever tells it next.