Effective Follow-Up

The best follow-up includes a resource you promised, an intro you mentioned, or a specific next step. Generic 'great to meet you' notes vanish; a concrete artifact attached to the message is what gets replied to, saved, and remembered three months later.

Strong reactivation notes open with a specific memory shared — a project, a conversation, a city you both lived in. Specificity signals you remember, not that you sent a mass mailer — and reopens the door before any ask.