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LESSON 2 · Network Without Being Awkward

From Chasing to Attracting

Outbound networking means chasing. Inbound networking means the right people come to you because they've seen your signal. The best-connected pros aren't better at intros — they broadcast visible proof of value that does the intro work for them.

This is the shift from hunter to magnet. Instead of sending one message at a time, you put out work that keeps introducing you while you sleep. One sharp, public post can reach more of the right people than a room full of handshakes ever will.