The Introduction Multiplier

Connecting two people who should know each other is the most effective favor: 2 minutes, value both sides, remembered for years. Consistency beats intensity — monthly check-ins outperform an annual networking blitz that feels transactional.

People remember how they felt near you far more than what you said. Warmth and specific curiosity are the two networking muscles worth training over any pitch — the strongest intros name one reason the two should connect.