Pick a Narrow Wedge

Generalists can get hired, but specialists are easier to remember and refer when you are starting from zero. "Email sequences for B2B SaaS startups" beats plain "copywriting" because a good wedge names one audience and one outcome. Going narrow does not shrink your market; it makes you the obvious choice inside the slice you want.

The wedge works because the right client feels seen. A SaaS founder hearing "I write email sequences for SaaS startups" recognizes their exact problem in their own words. A vague pitch makes them do the matching work, and busy clients rarely bother.