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LESSON 1 · The Freelance Leap

The Warm Sprint

Message 20 people you already know. Not to sell — to say: "I'm starting freelance design work. Know anyone who might need it?"

Warm leads convert far better than cold ones, because the trust is already there. Selling feels like continuing a conversation, not starting from zero. Make the ask short, specific, and forwardable — one message they can paste to a friend without editing a word.