The Outbound Playbook

Warm referrals are your main channel, but outbound can work as a focused fallback. Pick 10 dream companies, then find a real hook for each: a mutual contact, a person you met, or a problem you can already see. Lead with the connection, name the problem, and attach a brief sample.

Depth beats reach. A handful of targeted pitches backed by real research outperforms a flood of identical messages. The research is the work; the message is just the wrapper. Stop rewriting intros for everyone and prove you understand this specific client.