The Warm Introduction Formula

A warm introduction works only if it is easy to forward. Give your contact a one-sentence description they can paste verbatim: "Alex helps B2B SaaS teams turn churn interviews into retention emails."

Then make a specific ask: "Who do you know that struggles with [problem]?" You are not asking them to sell you from scratch; you are handing them a clean sentence and a clear target. That turns a vague favor into a ten-second action.