Outcome-Based Pricing

Tie your price to a result the buyer can picture. "This project is aimed at lifting email revenue by 20%" lands better than "I'll write emails." Name the metric, a realistic target, and the timeframe: more signups, faster load times, fewer support tickets.

Concrete payoff turns your fee into money well spent. Offer three pricing tiers: the lowest anchors your floor, the highest anchors the ceiling, and the middle tier is the one you designed. The decision shifts from "yes or no" to "which option fits?"