LESSON 2 · Build a Reputation That Precedes You
The Echo Calendar
Spread one win across a month so it never gets mentioned just once. Week 1: share it internally. Week 2: write about it on LinkedIn. Week 3: bring it up in a mentoring conversation. Week 4: log it in your performance tracker.
With a calendar, a single success becomes a month of reputation-building, reaching different people through different channels.
Recycle your best story into different formats — a Slack post, a skip-level email, a team demo, a lightning talk. Same proof, fresh package each time, so it never feels repetitive.