LESSON 3 · Build a Reputation That Precedes You

What Counts as Proof

Proof takes many forms:

Published work and case studies
Measurable results
Client testimonials
Open-source contributions
Speaking engagements

The key requirement: proof must be verifiable by others. A claim on LinkedIn is not proof; a portfolio project with documented results is. Identify your three strongest proof points and make sure each one is documented, quantified, and easy to find.