The Evidence Stack

Layer different proof types: quantified results, peer endorsements, and published content create a three-dimensional reputation that's hard to ignore. Any single layer is easy to dismiss as luck; three layers leave nothing for a skeptic to argue with.

Each proof type validates the others. Metrics without stories are dry; stories without data are unverifiable. Let your work product do 80% of the talking — one case study with real numbers outperforms any elevator pitch.