LESSON 3 · Build a Reputation That Precedes You
The Receipt Audit
Turn your strongest resume bullets into receipts. A linked artifact — a published doc, a shipped feature, a case study with numbers — lets the reader verify the claim in one click.
The gap is brutal. "Led customer-retention initiative" forces the reader to take your word for it. "Led the retention rewrite that cut churn from 8.2% to 5.1% in Q2 — see writeup" hands them the proof and closes the question.
Pick three key bullets and attach one real artifact behind each. Bullets without receipts are conversation starters at best.