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LESSON 3 · Build a Reputation That Precedes You

The Receipt Audit

Turn your strongest resume bullets into receipts. A linked artifact — a published doc, a shipped feature, a case study with numbers — lets the reader verify the claim in one click.

The gap is brutal. "Led customer-retention initiative" forces the reader to take your word for it. "Led the retention rewrite that cut churn from 8.2% to 5.1% in Q2 — see writeup" hands them the proof and closes the question.

Pick three key bullets and attach one real artifact behind each. Bullets without receipts are conversation starters at best.