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LESSON 3 · Build a Reputation That Precedes You

Let the Work Travel

Proof spreads when it is easy to forward. Publish your strongest case study at a stable URL — internal wiki, personal site, a Notion page — then drop the link into the channels where decisions get made. A link survives in a thread for months; a spoken summary evaporates the moment the meeting ends.

A linkable artifact gets shared in your absence. Forwarded once by a sponsor, it reaches rooms you would never be invited into — and the reader meets your work before they meet you, which is the order that wins offers.