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LESSON 4 · Master Your Time

Kill Fake Priorities

The hardest part of the Eisenhower Matrix is not sorting tasks. It is admitting that some things you have called important were never important at all.

  • Inbox zero at all costs — clearing every email fast feels like work but rarely advances a real goal.
  • Every meeting you are invited to — if you cannot name your specific contribution, decline.
  • Instant replies — most messages can wait an hour without anything breaking.