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LESSON 4 · Goals That Actually Happen

The Pivot-or-Persist Framework

Run through three tests when you are deciding whether to continue. The Fresh Start Test: if you had not already started, would you begin this today knowing what you now know? If no, that is a strong signal to pivot. The Progress Test: is there evidence of real progress, even if it is slow? Growing users with no revenue still beats flat numbers with no users. The Energy Test: does the work still spark energy and curiosity, or only dread? Steady dread is your gut telling you something.