Lead With Emotion

Since the feeling comes first, match that order when you persuade: lead with emotion, follow with logic. Open with a story or example that creates the right feeling. Then hand over the facts that prove the feeling was right.

Do it backwards — facts first, then the appeal — and you're arguing with a mind that hasn't been moved yet. Do it in order, and the choice lands as cool and rational, even though the emotional hook did the heavy lifting.