Factopus

6 of 7

LESSON 2 · The Art of Persuasion

PAUSE TO THINK

What persuasion technique did Benjamin Franklin famously use on a rival?

He asked the rival to lend him a rare book

The Ben Franklin effect suggests a favor can make the giver feel warmer toward the receiver. The mind may justify the effort by deciding the person deserved the help.

←Back Next Page →