7 of 8

LESSON 3 · The Art of Persuasion

It Depends on Context

The same move lands differently depending on where you are.

  • At work, competence-based trust leads. People want to see you deliver before they fully open up.
  • In personal life, vulnerability-based trust leads. Sharing something imperfect bonds people faster than showing off strengths.

Read the room before you choose. A new client wants evidence first; a new friend wants honesty first. Misjudge it and the right move at the wrong moment quietly backfires.