LESSON 3 · The Art of Persuasion
It Depends on Context
The same move lands differently depending on where you are.
- At work, competence-based trust leads. People want to see you deliver before they fully open up.
- In personal life, vulnerability-based trust leads. Sharing something imperfect bonds people faster than showing off strengths.
Read the room before you choose. A new client wants evidence first; a new friend wants honesty first. Misjudge it and the right move at the wrong moment quietly backfires.