LESSON 4 · The Art of Persuasion
Negotiation Framework
Ethical persuasion follows five steps:
- Prepare: research the other side's interests, constraints, and alternatives before the conversation starts
- Listen first: spend the first third of any negotiation asking questions and genuinely understanding
- Expand options: brainstorm creative solutions that address both sides' core interests
- Trade strategically: give on items you value less to gain on items you value more
- Commit clearly: document agreements specifically so both sides share the same expectations.