LESSON 1 · Words That Win
Doubt Dealers
Phrases like "I think maybe" and "I am not sure, but" inject doubt into otherwise strong statements. These verbal disclaimers protect your ego: if people reject the idea, you already signaled you were not committed. But that protection costs you real influence, because nobody rallies behind uncertainty.
The swap is simple. "I think we should pivot" becomes "We should pivot." If you want to hedge, hedge on the evidence, not your conviction: "Based on Q3 numbers, we should pivot." A doctor who qualifies every sentence sounds lost; one who is clear about what they know builds trust faster.