LESSON 3 · Handle Tough Questions
When Bridging is Appropriate
Bridging is ethical in specific situations:
- The question rests on a false premise you need to correct
- A direct answer would expose confidential information
- The question is a distraction from what really matters
- You have more relevant expertise in an adjacent area
It is not appropriate when you simply want to dodge an uncomfortable truth, when the question deserves a direct answer you can give, or when repeated bridging erodes trust. The test is simple: are you serving the conversation or escaping it?