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LESSON 3 · Handle Tough Questions

The Announced Bridge

Sometimes redirect out loud: "I want to address that fully, and first I need to share context." Announcing the bridge turns it from evasion into guidance.

The strongest bridge takes a challenging question and turns it into useful context for your position: "You're asking about the risk — and that's exactly why we built three safeguards into this plan." The question becomes a launchpad, not an obstacle.