LESSON 3 · Handle Tough Questions
The Announced Bridge
Sometimes redirect out loud: "I want to address that fully, and first I need to share context." Announcing the bridge turns it from evasion into guidance.

The strongest bridge takes a challenging question and turns it into useful context for your position: "You're asking about the risk — and that's exactly why we built three safeguards into this plan." The question becomes a launchpad, not an obstacle.