LESSON 2 · Recover When You Lose Them
Build Your Story Bank
Every communicator needs a story bank — a collection of 10-15 personal and professional stories ready for deployment. Categorize them by theme: failure, success, surprise, teamwork, innovation, customer impact. Label each with a clear one-line hook.

The story is not the destination — it is the recovery vehicle. After delivering your comeback story, bridge back to your material: "That experience is exactly why this data matters." or "When I look at this chart, that story is what I see behind the numbers."