The Follow-Up Formula

Meeting someone interesting loses value if you do not follow up. A strong window is within 24 hours, while the conversation is still fresh in both your minds.

A strong message has three parts:

• A personal reference — "Loved your point about remote teams."
• A value offer — "Here's that article I mentioned."
• A soft next step — "Would love to grab coffee sometime."

Keep it to three or four sentences. The goal isn't a masterpiece — it's turning a handshake into a relationship by proving you paid attention.