LESSON 4 · Don't Get Fooled: Media Literacy
The SIFT Method
Digital literacy expert Mike Caulfield developed SIFT — four steps for checking any online claim:
- Stop — do not react or share yet; pause first
- Investigate the source — who published this, and what is their track record?
- Find better coverage — search for the same claim from other, more reliable outlets
- Trace claims — follow the claim back to its original source
The most powerful step is Find better coverage. If a shocking claim appears on only one obscure website, that is a major red flag. If several established outlets report it independently, it is far more likely to be true.