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LESSON 1 · Your Brain's Hidden Shortcuts

The Anchor Awareness Practice

The real value of understanding anchoring is not just better negotiating — it is becoming a better thinker. Every day, anchors shape your judgments, and most are invisible, which is what makes them powerful.

Try these questions as a daily practice:

  • Seeing a price: "What is making me think this is reasonable? What number did I meet first?"
  • Hearing a numerical claim: "Is this meant to anchor me? What would I estimate if I had never heard it?"
  • Judging a quantity: "Am I adjusting from an anchor, and have I adjusted enough?"