The App Paradox

Dating apps give you access to more people than any generation in history. Yet many users report feeling lonelier, not happier, after months of swiping. The paradox: infinite choice creates decision paralysis, not better decisions.

Apps optimize for attention, not compatibility. The person who photographs well and writes witty bios may have nothing in common with you. Meanwhile, your actual match might be terrible at selfies and never learned to "sell" themselves in a few short lines.