The Attraction Formula

Science has identified the key ingredients of romantic attraction:

• Proximity — you can't fall for someone you never encounter. Geography beats chemistry
• Similarity — we're drawn to people who share our values and communication style
• Reciprocity — knowing someone likes you tends to raise your attraction to them
• Mystery — some uncertainty about how they feel keeps dopamine flowing
• Physicality — looks matter, but matter less over time as personality takes over.