Separating Hype from Help

Protect yourself from superfood marketing with these principles:

• No single food can compensate for a poor diet — context always matters more than individual ingredients
• Extraordinary claims require extraordinary evidence — if a food sounds too good to be true, it is
• Check the study details — animal and test-tube studies, and studies using concentrated extracts, do not translate to eating normal amounts
• Compare price to nutrition — frozen broccoli costs a fraction of acai powder and delivers comparable nutrition
• Patterns beat superfoods — a consistently varied, whole-food diet outperforms any supplement or powder.