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LESSON 3 · Look Rich, Spend Less

Visible Fast-Fashion Logos

You will rarely see a working stylist wearing prominent fast-fashion branding. Not because they are snobs, but because large logos on inexpensive clothing scream that the label matters more than the garment. It is the opposite of looking put-together.

The irony is that truly expensive clothes tend to have minimal or hidden branding. So when you plaster a logo across your chest, you are actually signaling the opposite of what you intend.