LESSON 3 · Style Rules for Men
Apply It Right
How you apply scent matters as much as how much. Spray onto clean, slightly damp skin straight after a shower — warm skin holds fragrance, dry skin lets it fade fast. Aim for the pulse points, not your shirt; fabric traps the scent flat and can stain. And resist rubbing your wrists together — that friction crushes the top notes and burns the scent off faster.