LESSON 2 · Your Visual Identity
Consistency with Evolution
Consistency does not mean stagnation. Your style should evolve gradually over time as your taste refines and your life changes. The key word is gradually.

Think of your style as a slowly evolving brand. Coca-Cola's logo has changed subtly over a century but stayed instantly recognizable. Your wardrobe should work the same way. Small upgrades, slight palette shifts, and gradual refinements keep it unmistakably yours.