LESSON 4 · AI Explained: From Buzz to Basics
Helpful AI vs. Engagement AI
Not all AI applications serve your interests equally. Medical AI that helps doctors detect cancer earlier genuinely saves lives.

The difference lies in whose interests the AI serves. When it optimizes for your goals — finding the fastest route, detecting a tumor — it is a tool. When it optimizes for someone else's profit at your expense, it becomes a manipulation engine.