LESSON 4 · Take Back Your Attention
The attention economy uses techniques refined through billions of interactions:
- Outrage algorithms — anger-provoking content reliably spreads further than calm information
- Autoplay and infinite scroll — removing stopping points eliminates the conscious choice to leave
- Personalized feeds — algorithms learn what keeps your brain engaged and show more of it
- Push notifications — each interruption recaptures attention that drifted elsewhere
Platforms spent billions learning to keep you watching. The asymmetry between their resources and your willpower is enormous.