Why Feelings Matter

Emotions are not bugs in your decision-making. They are core parts of it:

• Emotion enables choice: without it, even smart people stall.
• Somatic markers pre-screen: body signals tag options before you think.
• Reason needs emotion: shutting feelings off lowers decision quality.
• Biases aided survival: caution was safer than accuracy for our ancestors.
• Old shortcuts misfire today: instincts built for predators stumble over money and social life.