Factopus

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LESSON 1 · Math You Actually Use

PAUSE TO THINK

Why does 50% off feel bigger than a third off, even when you save the exact same dollars?

We judge the percentage, not the savings

A $30 item at 50% off saves $15. A $45 item at a third off also saves exactly $15. Same money, but the larger percentage feels like the better deal. That is why stores love big percentages on cheaper items.

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