Yes โ real estate agents shown a random list price let it sway their own valuations, even while insisting it didn't
In a 1987 study, Greg Northcraft and Margaret Neale walked real estate agents through a house, handed them full data and comparable sales, then gave each a randomly assigned list price. The higher the made-up list price, the higher the agents valued the home โ yet they swore the list price had not influenced them. Even trained pros can't see their own anchor.