LESSON 2 · How the Music Business Works
The Future of Streaming Economics
Several changes could reshape how streaming works:
- User-centric payment would distribute each subscriber's fee to the artists they actually listen to, not the global pool. Deezer has begun implementing this
- Higher subscription prices — Spotify raised prices in 2023-2024, and further increases are likely as ad-supported tiers become less viable
- Artist-fan direct models — platforms like Bandcamp, Patreon, and Substack let fans pay artists directly, bypassing the streaming middleman
- AI-generated content flooding creates a need for verification of human-created music, potentially through blockchain or authentication systems.