Adapting in Real Time

Adapting in real time is the payoff of room reading. When half the room checks out, shift gears — tell a story, ask a question, change energy. When the decision-maker frowns at a point, address their concern immediately. When allies nod, build on that momentum.

Clear language does not mean harsh language. It means fewer escape hatches. "I recommend option B because..." beats "maybe we could possibly consider..." when the room needs a decision.