How the Feed Reads You

The LinkedIn feed often shows only the opening slice of a post before it cuts to a "see more" link. Readers decide in that sliver whether to expand or scroll past.

Avoid corporate buzzwords that make every post sound the same. "Excited to announce," "humbled and honored," and "thought leadership" have been mocked so often they undermine your credibility. Instead, write like you talk to a smart friend — clear, honest, and specific.