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LESSON 5 · Your Visual Identity

Pairing Colors

Colors get even stronger in pairs. Three combinations are worth knowing:

  • One color, head to toe: looks intentional and polished
  • Opposite colors (like navy with rust): create energy and pop
  • Neighboring colors (like blue with green): feel calm and easy on the eye

Start simple. Master a clean two-color pairing before you try a busier palette, and you will rarely look like you tried too hard.