LESSON 6 · Build Any Speech
PREP in Action
Here's PREP filling out under real pressure. Imagine your team is debating a launch date and someone turns to you cold:
"We should delay the launch. The beta feedback points to a serious problem — last week, three users independently reported the same checkout bug. So let's fix it before we go live."
That's Point, Reason, Example, Point in four sentences. You don't need new ideas in the moment; you just pour what you already think into a shape that lands. Panic becomes structured confidence.