Video Call Charisma

On video, your face does all the work. Amplify your expressions beyond what feels natural — what seems slightly over-the-top to you reads as normal through a screen. Place the camera at eye level so you appear to be making direct eye contact.

Lighting is the most underrated charisma tool on video. A face lit from the front with soft, even light looks warmer and more trustworthy than one lit from above or behind. A simple ring light or a window-facing desk transforms how people see you on screen.